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Cradle to Cradle

November 30th, 4:53 PM | posté par luce | comment

Small is Beautiful

November 30th, 4:46 PM | posté par luce | comment

BRAND Sense

November 30th, 4:40 PM | posté par luce | comment

A Clear Eye for Branding

November 30th, 4:26 PM | posté par luce | comment

Blogging is the new CV

Its been happening for a few years now, but more and more blogging is going to be THE thing to do if you are upper management.

In fact, it is said that in the next few years, it will be mandatory to have an active and respected blog to get a well-paid job in almost anything. [...]

November 30th, 4:19 PM | posté par luce | comment (1)

A clear eye

Tom Asacker came to Montreal a few weeks ago, as an invited speaker by Mitch Joel from Twistimage.

I went home with a few “clear eye” thoughts from Tom:

1) Branding is about the way ther human brain works; we are, above all, emotional animals

2) A company must NEVER let its thought about itself get in the [...]

November 30th, 3:58 PM | posté par luce | comments (2)

Zazie dans le métro

vous êtes vous déjà demandé de quoi avaient l’air les logos des systèmes de métro des villes à travers le monde? Voici la réponse!

**

ever wondered what other cities are doing in terms of subway systems branding? here’s your answer!

November 30th, 1:45 PM | posté par luce | comment

Bush says…

“I want to defeat the terrorists. And I want our troops to come home, but I don’t want them to come home without having achieved victory. ”

|| President Bush ||

November 30th, 12:58 PM | posté par luce | comment

Stereototal

Do The Bambi

November 30th, 12:12 PM | posté par luce | comment

Monolake

Monolake

November 30th, 12:10 PM | posté par luce | comment